Finding Geometrical Associations Between Meaningful Objects in the Web: A Geostatistical Approach

The study reported in this paper was aimed at investigating the existence of schemata specifically involved in the cognitive organization of a web page. Particularly, the hypothesis was that the location of some web objects (namely, links to specific contents) might be expected by the users at specific spatial locations. Using a method providing geometrical information concerning the organization of web contents, we found that user’s expectations could be linked to the activity of lowand high-level schemata allowing performance optimization. Potential benefits of the Cognitive GeoConcept procedure for supporting information architects’ decisions are discussed.